- Development and development of annual plans (flow plans);
- Create and optimize media plans for a specific period (deadline submission of the plan – no more than three days before the start of placement);
- Revision and update of media plans (for example, due to changes in TV viewing and TV programming)
- Placement and optimization of the quality of procurement;
- Operational revision and editing of placement;
- Reports on placement and reconciliation with monitoring, analysis of the most important criteria.
PBA – Post-Buying Analysis:
- SOV/SOS reports(Share of Voice and/or Share of Spends);
- GRP (TRP) reports;
- Monthly competitive report (for example, on TV placement) and evaluation of the dynamics in the category in the future.
Media Market Review (Key Trends and Forecasts):
- Creative monitoring;
- Report and analysis of the content and communication strategy of competitors in the category (eg, evaluation of TV commercials);
- Provision of TV commercials of competitors;
- Creation and adaptation of promotional materials.
The other (additional) services can be provided in accordance with the requests.